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Building relationships, ensuring transparency:  Peninsula School District (PSD) has a unique opportunity to engage with 29,000 community members recognizing that only around 5,000 are currently involved with our schools.   

The communications team is dedicated to informing and inspiring our community by creating and distributing words and images that accurately portray the positive and fiscally responsible impact that the District has on its students, staff, parents, and resident taxpayers.

What We Do

Media Relations

The communications team is the primary point of contact for the news media. Staff are encouraged to contact us for media requests and assistance, including after-hours media inquiries,. Please call our office at 253.358.6931.


We share in-depth stories about the students, teachers and programs from our schools, and news about recent accomplishments and awards. Have a story idea? Staff can send us a ticket in Service Central and community members can email

Community Relations

In an effort to build strong relationships with staff, families and community members, we feel it is important to be visible in the community. We participate in community events and gather feedback through surveys and community meetings.

Strategic Communications

We provide communications strategy support for schools and departments. Staff can send us a ticket in Service Central to get started with communications planning for a program or event.

Staff and Family Notifications

Using robocalls, text messages and emails, we keep our staff and families up-to-date with the latest information about the school district. We are responsible for district-wide general and emergency notifications.


We publish a number of print and electronic publications including the staff newsletter, PSD In the Know, and our community publication, the Compass. We also assist schools and departments with brochures, posters, and banners. For assistance, staff can submit a ticket in Service Central!

Website -

We manage the content on the district website and provide school training and support. We also coordinate the Educational Service Center's Web Leadership Team and host the district's Webmaster Professional Learning Community meeting.

Social Media

We connect with our community through Facebook, Twitter, and Instagram. Follow us to get the latest news and information. 

eFlyer Distribution

Not-for-profit community organizations that wish to provide information to students and families about educational and recreational opportunities may reach families through PeachJar. 

Ballot Measure Messaging

We create messaging for our bond and levy elections and produce factual information materials to distribute to staff and the community. We also provide guidance to staff on Public Disclosure Commission rules for election activities.

Photography and Video Production

Telling our stories through multimedia is an important way to connect with our students, staff and community. Our team photographs events and produces videos about schools, programs, staff and students. Subscribe to our YouTube channel.

Aimee Gordon
Director Of Communications
(253) 530-1095

Lauri Hale
Communications Specialist
(253) 530-3706

Brooke Finnigan
Executive Assistant to Superintendent and Board
(253) 530-1002

Educational Service Center
14015 62nd Avenue NW
Gig Harbor, WA 98832
P: (253) 530-1000
F: (253) 530-1010